Work
About
Contact

09

Defensoría del Pueblo

Rights, made visible.

The Defensoría del Pueblo, Peru's Ombudsman's Office, protects and defends the rights of individuals and communities by overseeing the State's obligations. Its identity is built around six deputy offices, including Women's Rights, Public Services, Indigenous Peoples, and Childhood and Adolescence. The hands in the logo stand for presence. The flower is taken from an embroidery pattern from Ayacucho, a region that faced great hardship in the 1980s. The system is structured like a puzzle: each office is a piece, and together they form one institution that can communicate clearly with the diverse communities and institutions across Peru.

While the identity project may not have been fully implemented, we wanted to share and celebrate the creative process we experienced while collaborating with these talented individuals: Ena Andrade, Luben Petkoff | Defensoría del Pueblo team: Nora Loredo de Izcue, Gaby Bustamante.

09

Defensoría del Pueblo

The mission of the Ombudsman Office is to safeguard and champion the rights of individuals and the community by overseeing State obligations. The logo depicts six adjunct offices, covering areas such as Women’s Rights, Public Services, Indigenous Peoples, Childhood and Adolescence, etc. The hands in the logo symbolize presence, while the flower represents an embroidery pattern from Ayacucho that confronted significant challenges in the 1980s. This system, structured like a puzzle, is designed for clear and effective communication within diverse institutions and communities across Peru.

While the identity project may not have been fully implemented, we wanted to share and celebrate the creative process we experienced while collaborating with these talented individuals: Ena Andrade, Luben Petkoff | Defensoría del Pueblo team: Nora Loredo de Izcue, Gaby Bustamante.

09

Defensoría del Pueblo

The mission of the Ombudsman Office is to safeguard and champion the rights of individuals and the community by overseeing State obligations. The logo depicts six adjunct offices, covering areas such as Women’s Rights, Public Services, Indigenous Peoples, Childhood and Adolescence, etc. The hands in the logo symbolize presence, while the flower represents an embroidery pattern from Ayacucho that confronted significant challenges in the 1980s. This system, structured like a puzzle, is designed for clear and effective communication within diverse institutions and communities across Peru.

While the identity project may not have been fully implemented, we wanted to share and celebrate the creative process we experienced while collaborating with these talented individuals: Ena Andrade, Luben Petkoff | Defensoría del Pueblo team: Nora Loredo de Izcue, Gaby Bustamante.