Himi Saito is a Lima-based brand and design strategist for companies and institutions across sectors. Trained at SACI in Florence and Pratt Institute in New York, with experience at branding studios in Lima, New York and Madrid.
That international experience shaped the studio’s way of working: always begin with strategy. Understand the business and define a clear framework, so every project reaches the world coherently and with impact.
From there, Himi shapes brand identities, visual systems and editorial projects that hold together across markets, working across many fields: business, culture, hospitality, real estate and beyond.
Collaboration is part of the method. The studio works with people from many disciplines, combining a deep knowledge of visual culture (art, design and architecture) with a clear understanding of how businesses work. The first gives a brand its eye for craft and culture; the second makes sure it also performs commercially. Together, they allow a brand to understand a place and its people well enough to communicate their story clearly.
Services
Naming
Brand strategy
Brand identity
Creative direction
Digital design
Editorial design
Web design
Advertising campaigns
Projects
Alicorp
Backus
Banbif
Banco de Crédito del Perú
Belcorp
BidLab
Casa Andina Hoteles
Claro
Coca Cola
David Mutal Arquitectos
Defensoría del Pueblo
Editorial Pichoncito
El Pardo DoubleTree by Hilton
Flora y Fauna
Interbank
Morada
Morada Home
Gonzalez Moix Arquitectos
Pacífico Seguros
Pedro Miguel Schiaffino
Saga Falabella
Scotiabank
USIL